The ask

How to stay one step ahead in the global economy? UKTI commissioned us to tackle this problem with a huge re-emerging market – India. Based on the premise of improving bilateral trade between the UK and India, UKTI wanted a brochure promoting financial inclusion (FI) – the ability to access necessary mainstream financial services – to British financial institutions, Indian business, trade agencies, government departments and financial media.

The task

To generate two-way dialogue, our brochure emphasised Indian achievement on FI and outlined how the UK could help. We employed stunning, strategically- and culturally-relevant imagery to best express the bilateral nature of the partnership. The layout and narrative were in complete harmony, as we briefed the UKTI copywriter to complement our visual delivery of the message. We also procured and managed the print process, from artwork approval through to on-time delivery in New Delhi, making life easier for UKTI whilst ensuring quality control throughout the life of the project.

The proof

A huge success! When introduced, the brochures were snapped up by all stakeholders, and continue to be used today in a variety of situations, by both governments, the UK financial industry and the Indian business community. They have also been a valuable source of information for the financial media.