The ask

Turning 60 is a big deal… and deserves to be celebrated. The largest postgraduate academic dental centre in Europe, the Eastman Dental Institute at University College London (UCL), wanted a showcase brochure for its 60th anniversary –spreading the good news about its history, contribution to academic life and groundbreaking work to industry, competitor institutes, stakeholders, staff and potential students.

The task

When an organisation is as cutting-edge and clinical as the Eastman Dental Institute, everything had to be spot on, and correct to the letter. We took on the entire task with passion. Designing a modern, stylish brochure, where every double-page spread was bespoke, was only the start. We also commissioned and managed extensive copywriting, copy editing and location photography; selected and retouched images; proofread (and proofread again); and organised and managed the print. Eastman left it all to us, and we delivered.

The proof

The anniversary celebrations were a huge success and a big part of that was due to our brochure. Our client described it as “excellent and superbly produced”, and proceeded to put his money where his mouth was, further commissioning a pop-up exhibition, poster templates and large format display panels.