The ask

Waste not, want not. That was the drive behind Tate & Lyle’s recent staff communication initiative. They wanted to highlight to employees that waste – whether from the sugar they produce or the electricity they use – is both damaging the environment and the company bank balance.

The task

To help out, we developed a series of bold, colourful posters and stickers for display around the refinery, which were also taken on the road to staff conferences and meetings. Branded ‘just think!’, they were strategically placed for maximum impact – near light switches, computers and rubbish bins. We wrote the messages in catchy, memorable rhymes and kept everything friendly and informal to avoid sounding preachy or patronising.

The proof

So far the campaign has saved Tate & Lyle tens of thousands of pounds – money that goes straight back into staff bonuses. And because it worked so well over here, Tate & Lyle rolled the same campaign out in the US as well. Sweet.