The ask

We were appointed by The Royal Society to promote their Summer Science Exhibition with a single-minded brief – to appeal equally to A-level students, teachers and the general public, from different cultural and socio-economic backgrounds. Whether they had a specific interest in science, or a general thirst for learning, they needed to be convinced that this was the place to go.

The task

The fascinating exhibition programme sold itself, so our task was to create awareness and entice participation. We focused on producing visually-arresting imagery, based upon the central paradigm of science – the question. This was developed into an integrated campaign including posters for London Underground platforms and escalators, magazine ads, in-school and university publicity posters and flyers, fact sheets and giveaway bags. A highlight for us was designing and producing a beautiful invitation for their exclusive VIP Soirées, using a process from the history of science itself – letterpress printing.

The proof

Not only was The Royal Society’s attendance target comfortably achieved, but the diversity of the attendees attested to the success of our campaign to engage different age, cultural and socio-economic groups.