The ask

Design-savvy professionals are a hard bunch to impress. Which was all the more reason for Backbone – a young design-led company in the commercial furniture market – to have high-quality, design-focused marketing collateral that positioned them as a recognised, distinctive and respected company.

The task

To create a strong presence, we developed a range of materials in line with Backbone’s brand, including a slip case that held the company brochure and a selection of case studies. The case is both functional yet tactile, created using fabric-over-board in the corporate colour with a front cover that can be easily adapted for different clients. To complete the range, we designed a cost-effective yet sophisticated bag for the sales team to take the materials to meetings.

The proof

A delighted client. They were very pleased with the material’s stylish yet understated design. So much so that further work came our way from other Morgan Sindall Group companies.