Your campaign can stand or fall on the quality and accuracy of your data lists. After spending hours perfecting the design and wording of your marketing messages you need to ensure you are broadcasting your campaigns to the right target audience.
Cyan recommends LBM for all data provisioning and, thanks to our established partnership with this leading UK provider, we are able to offer significant discounts on standard LBM pricing.
LBM holds the most up-to-date, accurate data available in the UK, incorporating multi-channelled quality checks to guarantee data integrity.
Eighteen core feeds monitor and update LBM data on a monthly basis including Thomson Directories, Companies House and LBM internal cleanse programmes. LBM also accesses daily updates from the preference services to ensure its data complies with all DMA guidelines. All business addresses are verified by Royal Mail and LBM’s own internal hygiene systems standardise address and contact data formatting.
LBM’s was one of the first data companies in the UK to be awarded the Direct Marketing Association (DMA) Business List Audit Accreditation, an honour it has held since 2004. Its contact centre calls over 36,000 businesses and consumers every day. Its call results help LBM manage and suppress records from its files so that clients only ever receive live data
