If questioned, could your customers list all the services that you offer? Or are you losing sales to competitors through an inability to communicate on your full portfolio?
Regular company newsletters
Product launches
Website copy
Seminar Invitations
Special Offers
Do your clients understand your product range?
Because until they fully appreciate the features of the widgets you sell, they will never see the benefits that can be gained by investing.
We all know that the easiest and cheapest way to increase turnover is to sell more to existing clients. But this relies on good communication from you to your base. So let’s start concentrating on the people that know and love you already. Talk to Cyan about preparing new product announcements, company newsletters, website copy and seminar invitations.
When used in conjunction with trackable email campaigns or limited special offers, informative communication can form the basis of a highly effective sales strategy
