52% of internet users would switch off behavioural targeting if given the option

Resource Centre

Original content from our team of online advertising experts.
The Addvantage Media Resource Centre offers original, plain speaking content from our team of online advertising experts including: white papers, independent research, industry insight and thought leadership articles.

The research section hosts details of our annual, independent Online Advertising Report, which provides an in-depth analysis of consumer trends in online advertising.

Addvantage Media is part of the IASH steering committee and is committed to innovating, maintaining and sharing the highest standards of industry best practice. Our two founders are experienced, successful advertising experts with over 40 years combined industry experience, and would welcome any comments or thoughts you have on any of our press and media coverage.

Independent YouGov Research

Introducing part one of the research - "Attitudes towards online advertising"
The following research document is the first part of the Addvantage Media annual Online Advertising Report 2010 which conducted independent YouGov research of UK adults.

This report summary delivers an analysis of consumer attitudes towards online advertising, focusing on engagement and preferred online platforms. The research reveals that niche websites are the preferred online platform for internet users as a source of relevant information and quality content.

Through an analysis on consumer engagement with adverts across online platforms, this report demonstrates that targeted adverts on niche websites are the most effective way of gaining consumer engagement, translating into click through results.

Introducing part two of the research - "Attitudes towards behavioural"
The following research document is the second part of the Addvantage Media annual Online Advertising Report 2010 which conducted independent YouGov research of UK adults.

This report summary delivers an analysis of consumer attitudes towards behavioural targeted adverts online. The research reveals that consumers are still inherently suspicious of behavioural targeting and that many consumers find behavioural targeted adverts irrelevant. The report also concludes that behavioural targeting, when done badly, can actually be more damaging for a brand.
If you would like to read any of the reports, please click here and request a copy from our research team

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