Case Studies

Music Event PR & Sponsorship

 

Launch
Celebrity PR & Sponsorship
Food

 

Music Park Stanmer Park

The Brief
• To add value to this massive event in a PR/marketing capacity – gaining local and national coverage.
• To secure sponsorship across the four Music Park events: Rock, Pop, Soul & Classical

Murray Media Solutions

• Gained extensive coverage on a local & national level, before and after the event.
• Maximised events in terms of exposure for venues and charities.
• Gained high profile / household retail / media sponsorship for the event.
• Created a unique and stylish brochure for distribution at the event

Results
Sponsorship from:

 

Honeyclub Brighton

CIPR PRide Awards 2006 / 2007
This case study has been nominated for ‘Best Low Budget Campaign’

The Brief
• To raise the profile and create buzz around the re-launch of the Honeyclub nightclub – Brighton’s premier beach-front dance venue, following extensive refurbishment

Murray Media Solutions
• Developed key messages and created consistent brand image including new website
• Gained extensive coverage on a local & national level within all local entertainment press, radio, national clubbing magazines & listings guides using a variety of PR and marketing routes
• Produced a launch event with stand-out appeal and publicity for media, VIPs and the public alike. Achieved full capacity plus & secured press / celebrity attendance for maximum post event coverage

Results
Steve Honeysett, Managing Director of the Honeyclub Brighton, said:

“We couldn’t believe it – the queue was 1⁄4 mile down the seafront! We never thought the launch would go so well! The coverage was amazing – just what we wanted. It was all over town with some national coverage as well.”

Walk of Fame Wales & Sussex

The Brief
• Mounting from the success of the Brighton Walk of Fame, Murray Media now achieve sponsorship, promote and organise Children's Walk of Fame events. Launched in August 2005 at Drusillas Park CWF is already host to names such as Dick & Dom, Mark Speight, Chris Packham, Tracey Beaker & The Cheeky Girls.
• To obtain sponsorship for and launch the first National Walk of Fame for Wales with a star studded celebrity eventMurray Media Solutions
• Gained extensive coverage on a local & national level for all Walk of Fame projects
• Maximised events in terms of exposure for venues, celebrities and charities alike
• So far gained high profile / household retail brand sponsorship for Children’s Walk of Fame & title sponsorship for the Welsh National Walk of Fame

Results
Laurence Smith, Managing Director of Drusillas Park, Sussex:

“We are delighted that the event generated so much interest and are extremely grateful to all the stars…Children had the opportunity to meet some of their best-loved TV idols and even get their autograph - a huge amount of fun was had”

Brasserie Fish Brighton

The Brief
• To launch brand new restaurant Brasserie Fish. To create local buzz about this new, and welcome, edition to the Brighton culinary scene - a top end fish restaurant in a fabulous location.Murray Media Solutions
• Produced a high profile VIP launch event. Displayed effective use of media relations to ensure that the restaurant was extensively reviewed and is now one of the most talked about fish restaurants in town.

Results
• Aktar Rahman, Owner of Brasserie Fish said:

“It was a great evening which showcased the food and restaurant brilliantly. We had lots of reviews in the local press and it was a great launch-pad for us”

More Great Restaurant Launches
• Havana
• Castle Inn
• Brasserie
• Dalis
• Petit Pain

 
© 2008 Murray Media Limited